Saturday, October 13, 2012

Actor sued for leaving playstation advertisement for nintendo wii


The PlayStation Company is suing actor Jerry Lambert because he left their advertisement to promote Nintendo. Jerry Lambert play fiction PlayStation CEO “Kevin Butler” in PlayStation ads for years but, recently he jumped shipped from PlayStation and left to promote Nintendo the even crazier part is the commercials are practically the same. Over all this was just a terrible idea on Nintendo and Lamberts part, it is one thing to reuse an actor but to reuse your rivaled companies idea almost to the letter? It does not make much sense yes the “Kevin Butler” commercials were popular but that is just odd and confusing to see him promoting Nintendo I am sure when most people see the commercial they immediately assume it is for PlayStation, which is poor planning on a rival companies part. PlayStation also had that character trademarked and while Nintendo did not actually say the characters name it was obvious it was meant to be said character. This is the biggest reason PlayStation is suing because it will confuse customers. I personally think this is something Nintendo should have thought about the last thing I would want as a major corporation is for my advertisement to seem like it is the advertisement for another company. When someone sees my add I would want them to instantly think of my company not start the advertisement believing it was for my rival. This whole debacle just seems to be really poor planning on Nintendo’s side. I can’t imagine why they thought it was a good idea to copy their rival’s advertisements so closely to promote their product. This is a court battle I believe Sony will easily win, the character is so obviously Sony’s and the commercial idea is clearly Sony’s as well. The idea to copy Sony’s promotion just doesn’t make any sense on Nintendo’s side. Maybe the whole thing was some sort of publicity stunt.



(source)

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