Saturday, April 13, 2013

Disney shuts down it's 2D animation department

It has been announced that the Walt Disney Company is closing down their 2D animation department entirely. Many people are talking about how shocking this news is but most people are speaking while wearing their nostalgia goggles. It really is no shock that the Walt Disney Company has currently chosen to end their involvement with the more traditional hand-drawn 3D style of animation. The current market just doesn’t call for 2D films anymore, computer animated films are the films grabbing all the money and despite what some older people say it’s what people want and more importantly it’s what children want. The animation industry has always catered to children and children’s current interests are captivated by CGI (computer generated imagery) films. All the current animated films being released are being made with CGI. It is a shame though that the people who worked in Disney’s 2D animation department are being fired. They are all very talented people and they don’t deserve to lose their jobs but it is just how the industry is now. Major film companies like the Walk Disney Company need to focus their assets on CGI films and CGI animators. The industry is moving forward and can’t be held back. Animation is constantly evolving art form and computer generated imagery is just the current place it has come to. One day the industry might call for hand drawn animation again but it also may not who knows what could happen next, one day CGI could very easy become the past and seen as an outdated form of animation. CGI is a growing field and the technical merits behind the art form are constantly being improved upon. CGO gets better and better with each film released. Almost every film released in the past few years have improved some point of the CGI animation such as Disney’s Tangled improving hair mechanics or DreamWorks’s Rise of the Guardians improving particle animation. Disney closing it’s 2D animation doors should been seen as such a negative it should be seen as a positive because of all the improvements it can bring to CGI animation.

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